Pop art as a direction of artistic design

Pop art (Eng. Pop-art - "popular" art) - a trend in the art of late modernism, uses real household items, photo collages, posters, advertisements in its compositions to create outrageous surrogates of art - the "remains" of civilization. Introduced in 1956 by Lawrence Yelouem, pop art was called "anti-art" (G. Reid), "a perversion from art" (Platner), "a mixture of panopticon and trash can" (K. Borev). Contrary to harsh reviews, the art of pop art has become widespread in American culture and has influenced architecture and design. They begin to use bright advertising, lighting, use the language of posters and signboards, hoping that thanks to "popular codes" from the everyday "garbage" of reality, "poems" of artistic creativity will sprout. The manifestation of pop art techniques was the exhibition of R. Venturi and D. Scott-Brown "Signs of Life" (1976) and the famous Venturian "Ionic order" in the Museum. Allen. Aesthetics of pop art is a direct source of ideas and means of artistic design (fig.). Art cars are permanent exhibits of pop art exhibitions. Art car - a kind of design, painting the outer surfaces of cars, which was founded in 1975 by avant-garde artist A. Kadler at the request of the French race car driver Poulin, preparing the car for the rally. He fundamentally changed the process of work, starting painting without preliminary sketches right on the machine.

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